Identity and Chemistry
Identity is how people from the outside see us and even how we hope others see us. Our Vanguard Gym Logo is a joined V and G and is the brand identity that people from outside should identify everything we do with. It represents our purpose of “growth through challenge in a mutually supportive safe environment.” Whether you do CrossFit, Weightlifting, BJJ, MMA, Thai boxing, Wrestling, or Western boxing classes, friends and family see your growth, goal-attainment, and evolution by being part of the Vanguard Gym Team.
Our chemistry is about our shared values and is a feeling that evolves in the shared commitment you all have performing and competing in meaningful pursuits. Our chemistry is represented by our crest and the meaning of each and every element of it. Within the walls of Vanguard Gym we have many paths for meaningful pursuits and a lot of our team participate in multiple activities and tie our different internal tribes together.
As a team of many intertwined tribes we respect each other’s paths, support each other’s goals, and trust our coaches and the program to help us meet and exceed our goals.
As December progresses think about how people perceive us here at Vanguard Gym. Try to remember how you perceived the Vanguard Team before you started training here. Think about how your feelings and perceptions of the Vanguard brand have changed. Examine how the chemistry here has changed the way you approach fitness, goal-setting, friendship, or anything else.
After you have thought about those points for a while, if you decide you would like to share them with others, please do. I would love to hear what you have to say and see things from your perspective. You can share your thoughts with me via e-mail, f-mail, or in person. You can share your thoughts with the world on Facebook, Google, or if you are a Yelp person, you can do it on there.
With the holiday season upon us, many people will be looking forward to their new year’s resolutions and trying to decide which gym is a good fit for them. Remember the decision process you went through to decide to train with us and become part of the Vanguard Gym Team. Anything you can say to a perspective member based on your experience, assuaged fears, or personal goals can help bring other like-minded teammates into our community.
Reviews and testimonials help put a human face on our brand and allow perspective tribe members to get a glimpse of our culture, identity and chemistry here at the gym. Please help us attract similar people who want to be challenged, supported, and see real-world results and leave a review in and email, google, Facebook, or yelp post.
Thanks and Happy Holidays!